LinkedIn posts
Posts in your voice every week, from your ideas or from topics we suggest. You post them yourself.
Growth for fractional executives
LinkedIn posts in your voice and a website that explains what you do, so you're not waiting on the next referral.
Go to the page for your role
We keep seeing the same pattern with fractional executives.
An engagement wraps up and nothing's lined up. One month you're booked out, the next it's quiet, and there's no way to make the next referral come faster.
Client work comes first, so posting stops. When you drop off LinkedIn, the people who'd refer you stop thinking of you.
A warm introduction checks you out before the call. If all they find is a job title and a few old posts, you're starting from behind.
In a study of 523 professional services firms, 51.9% had ruled out a firm they'd been referred to before ever talking to them. Source: Hinge Research Institute, Referral Marketing for Professional Services Firms (2015).
That's how a fractional business grows. We help with two things, and each one works on its own.
Posts in your voice every week, from your ideas or from topics we suggest. You post them yourself.
A site that says clearly what you do and who you do it for, so a referral can check you out in two minutes.
Get known: more of the right people know what you do and who you do it for.
Get introductions: when someone mentions a problem you solve, yours is the name they've seen lately.
Land clients: when they look you up before the call, they find posts that show how you think and a site that makes it easy to say yes.
Fractional and part-time CFOs, COOs, CROs, CMOs, CTOs and people leaders. We also work with founders of small companies who sell on their own name, and consultants who win work on what they know.
How you land clients now, what's working, and where things go quiet. No deck.
Before anything starts, we agree on what good looks like for you, and you know the price.
You approve everything that goes out in your name. Nobody logs into your accounts.

I'm Zaeem Ahmad, founder of ZA Consulting. I came up on the business side, doing sales, marketing and growth. Now I build AI systems for exactly that.
I used to think AI could run most of this on its own. It can't. It does the heavy lifting well, but the decisions that actually land clients still need a person. So that's how we work: AI does the drafting and the busywork, and a human stays on every decision.
People close to me say I'm a good observer. I've spent a lot of time watching how experts show up on LinkedIn, and the ones who get hired are rarely the loudest. People can just tell what they're good at.
I run everything on my own business first. My LinkedIn is the system working live. LinkedIn
I'm based in Lahore and work with clients in the US, UK, Canada and Australia, with calls in your time zone. We don't have client case studies to show you yet. When we do, they'll go here.
If your practice runs on referrals and you want more ways in, I'm your guy.
All prices are in US dollars. You can pay by bank transfer from your own currency.
$300USD a month, locked for as long as you stay
After that, the price is $800 USD a month · Month to month, cancel any time
$500USD, a website of up to 7 pages
We write your first 5 posts free, so you can judge it before you pay anything. The posts are yours, whether or not you continue.
If the first 10 posts you pay for don't sound like you and you don't want to continue, we'll be happy to refund your payment in full. No questions asked.
A 20-minute call with Zaeem. We'll look at how you land clients now and where it goes quiet, and tell you honestly whether we can help.